cleverbridge’s checkout process represents an unprecedented marriage of speed and flexibility. Clients can fully customize their checkout process to match their existing website design and quickly implement changes to capitalize on consumer usage trends or initiate marketing offers campaigns.

Since no two software companies are the same, nor are their customers, products, services, websites or markets, cleverbridge’s founders concluded that neither should their checkout processes. However, to date, e-commerce service providers have generally offered only one of the following options for their checkout:

• a template-like solution that was quick to implement but offered little customization or
• a fully customized checkout that took weeks, if not months, to develop

Until now clients have had to decide between a checkout process with limited functionality but quick implementation, or a customized (and often expensive) version that took weeks to develop and was difficult to change.

cleverbridge’s advanced e-commerce platform has “bridged the gap” between time-consuming full customization and restrictive design rules. Using a combination of XSLT and XML, the team created an abstract language for modeling shopping carts workflows. This resulted in an order process that can be “configured” instead of requiring additional code to be written. Essentially, the cleverbridge team can fully implement a client's unique checkout requirements, style and workflow, all in a fraction of the time that it takes with competing services, with no additional costs to the client. With cleverbridge checkout process, clients can:

• Customize logos, colors, graphics, styles, buttons, data fields, workflows, languages, marketing campaigns, currencies and more.
• Make timely adjustments in order to capitalize on consumer usages trends, as gathered from multivariate testing, to implement marketing strategies or simply cater to a specific market.

From a customization and implementation perspective, cleverbridge’s checkout process is unrivaled. Software publishers dependent on branding, maximizing conversions, testing, marketing and results, simply cannot afford to settle for anything less than cleverbridge.

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